VALA Hua Hin – Nu Chapter Hotels – Brand Identity

Regent Group

Nature meets discreet luxury at the new sustainable hospitality development.

“VALA, the power of nature, represents the fitting blend of sleek modern design with aesthetically conscious features without compromising the relaxed, understated touch of what natural surroundings have to offer.”

The newest addition to The Regent Group portfolio, VALA is a five-star beachfront boutique resort specifically designed to respond to the lifestyle of the urbanites. The design of the brand’s custom logotype inspires from tree branch, paired with an unconventional colour for a beach resort, Earthen House Orange. Furthermore, the art direction of visual language, all revolves around the concept of simplicity with modern elegance, distinctively tranquil, and sustainability through creativity.