Sarach (Bon) Chantawibul

Bon is a graphic and communication designer. Strong influences in his design is the love for typography and passion for branding. With a fine art background, Bon started working in advertising where he learned to draw lines where logic, practicality, and emotion meet. Translating strategies and connecting dots systematically, during his 15 years career, Bon worked with corporate clients throughout Thailand and overseas.

Responsible for corporate brands, Bon has worked with high-profile clients such as Central Retail Group, Bank of Ayudhya, and Minor International. Also with his interest in architecture, he created many successful brands and communications for property developers in residential and hospitality with the likes of Banyan Tree Group, CBRE, and Land & Houses, as well as signage and wayfinding for KPMG and many of Central Pattana’s property.

Beside DINSOR, Bon also does lectures for university students and guest speaking on branding, design, and communication.


2005 – 2008

B.fA. Communication Design,
School of Architecture & Design, King Mongkut’s University of Technology Thonburi


MA Graphic Branding & Identity,
London College of Communication, University of the Arts London

Professional Experiences


“Make It Make Sense”
Talk & Workshop for AIS Design Center


Faculty of Communication Arts, Chulalongkorn University

2014 – 2016

School of Architecture & Design, King Mongkut’s University of Technology Thonburi

Pelagan (O) Sombatlerttrakul

Pelagan defines himself as graphic designer though his repertoire encompass of much more. At the beginning of his career, Pelagan worked as a graphic designer & illustrator while also completing his study in Australia. He involved with number of brands and projects in lifestyle, retail and especially F&B sector.

One thing Pelagan applies to every project is design thinking approach. At the same time, closely collaborate with clients, marketers, consultants, and designers on various project from different industry and scale. From fashion to healthcare, retail to residential, and engineering to finance. This grants him an understanding on any concerns from stakeholder point of view or the challenges involved in delivery.

Aside from being a graphic designer, as a person who never stop learning and readily adapts to changes, Pelagan is also continuously work on his personal projects and also an entrepreneur with a wellness clinic, cafe and art gallery business.


2007 – 2010

B.A Graphic Design (Second Class Honours),
Curtin University

Professional Experiences

2019 – present

Brand Consultant – Art Director

2007 – present

Pelagan S. / Dilok Lak