SOS – Sense of Style – Brand Identity
Setting standard for ever-growing fashion retailer.
Highly popular women’s fashion retailer, SOS – Sense of Style, known for clothes for all occasions, great quality, and affordable price. Facing an ongoing issues with production technicality, sometimes visual consistency, and counterfeit. The brand decided it is time to set things straight from within with a fresh new start of visual direction.
With goal of maintaining the key graphic language of the brand while being more adaptive for different sales and communication channel use. The brand’s logotype maintains its key characteristic in horizontal ’S’ spine and flipped ’S’. The marble palette in previous identity system has been standardise and developed into a vector version for more flexibility of use. Lastly, a 3D version of the logo was created as part of graphic elements of the new identity system. Completing the visual language library, the brand is now ready to expand with consistent visuals across platforms.