SENSE by SOS – Brand Identity

SOS - Sense of Style

The sharper sense of direction of young-spirited fashion.

New blood women’s fashion store, subordinate to SOS, well-known for lively spirit of young girl and mix and match style of clothes. Strengthening and standardise the brand’s visual identity are the tasks DINSOR has to tackle for SENSE.

Modifying the former visual language and a slight change of the logotype, the brand is now sharper, more playful, and more diverse. Delivering through the use of different width letterforms in logotype and mix of block pastel colours representing youthful spirit, joyfulness, and ability to mix and match. The brand is now solid enough to be easily recognised yet diverse enough to uphold the mix of clothing labels.