Horme Cafe – Brand Identity

Baan Somtum Group

Destination of the meaningful scents.

The new brainchild cafe brand subordinates to Baan Somtum located on Bangna-trad Road. The restaurant’s new flagship branch comprised of the restaurant itself, cafe, and public park. Deemed to be the answer for a family-friendly space for the eastern bangkok families and friends.

The concept of the brand’s name is to emphasises what experience the customer always expect from the brand. ‘Horme’ (Scent) remain a perfectly suitable word for this purpose. Not only reflecting 3 main elements of the cafe; the smell of coffee, smell of croissant, and smell of the grass surrounded the cafe. Following the ‘scent’ concept as an inspiration for the brand visual, the logomark is a combination of custom letters with the ‘swirl’. Symbolising the scent’s smoke, the croissant’s layer, and the landscape design of the park.