Wiggly Buddy
Wiggly Buddies is a premium pet food brand known for its Doggie Ice Cream, which won the prestigious Japan Good Design Award (G Mark) in 2023.
The ice cream is uniquely served on a stick, encouraging pet owners to hold the treat while their dog licks it, creating interactive quality time.
The product also comes in a form that promotes interaction to help creating a strong bond between the pet and its owner.
It may allow the owner to place the ice-cream down for the dog to eat though what is lacking is the co-interaction between the two. This is why Wiggly Buddies created an on-stick dog's ice-cream and designed the packaging to be able to opened up as a tray in case putting down is better fit.