THE KEY Phetkasem 48

ClientLand & Houses

Year2018

IndustryResidential, Signage & Wayfinding

Discipline

Graphic SignageWayfinding & MapEnvironmental Graphics

THE KEY MRT Phetkasem 48 — Signage & Wayfinding — 1

Overview

Amidst the new growing residential area of Bangkok, Phetkasem has its new development from Land & Houses. The 30-story tall building, The Key MRT Phetkasem 48, brings sleek urban look to the area. With its concept of ‘Little things makes a real difference’, the project was designed in black, white and grey palette with cleverly architecture. Inspired by its architectural idea where the fin in different length creates subtle detail as finishing touch. Inverted depth and height was the key idea of signage system. The lower layer gets its form extrude and vice versa, the higher layer is intrude. Subtle finishes to highlight their contrast is the matte and gloss finish of the layers. Matching and blending everything into its interior space.

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