THE KEY MRT Phetkasem 48

ClientLand & Houses

Year—

IndustryResidential

Discipline

BrandingArt Direction

THE KEY MRT Phetkasem 48 — Access All Areas Campaign

Phetkasem has grown to be one of the best liveable neighbourhood of Bangkok. Thanks to the arrival of train line extension, the area is now easily connect through to the heart of it all. Promotional campaign for The Key MRT Phetkasem 48 dubbed ‘Access All Areas’ underscore how convenient of connectivity the area has. Sampling lifestyle routes of the project’s target shows how daily life goes around conveniently within a day. A freelancer works out in the morning, stop 5 minutes walk away for breakfast before heading to hidden cafe in chinatown to work, leaves for his meeting in Sathorn then stopped by Siam for friendly mingle before heading home for example. The publication then transform to social platform content where it gained one of highest engagement for Land & Houses. A proof of its success? The client decided to put it on the project’s lobby perhaps.

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