Jo’s – Brand Identity, Packaging & Online Collateral

Overview

A bold narrative of Thai’s unique lifestyle brand. Stylish lifestyle brand from Chiang Mai, Thailand, built with one goal to serves all provide eclectic finer living essentials. This ongoing relationship with Jo’s and DINSOR initially resulted in a comprehensive brand identity, comprised of logo, illustration, pattern, typographic system. Then continuously responsible for all design adaptations, copywriting and online communications. Ensuring the brand’s characteristic are aligned throughout the gradually expanding product lines, all revolves around the key concept of being creatively eclectic, meticulously attention to details, and stay true to the classics.