Haab
“Rooted in southern Thai culture, HAAB’s identity gives a traditional local cake a bold, contemporary presence. The brand has since grown to generate annual sales in the hundreds of millions of baht.”
HEART ATTACK AMOUNT OF BUTTER- HAAB
HAAB’s identity draws on the rich culture and vivid patterns of southern Thailand.
Inspired by the traditional arches of local shophouses, the wordmark brings a familiar architectural form into a bold, contemporary expression.