Drop by Dough
A ring-shaped dough filled with Scandinavian flair
The independent doughnut cafe brand owned by 2 famous bloggers of OATS X Somewhere, the partners who discover their passion in travel, journey and doughnut. Uniquely decorated, creative flavours, and of course, the cozy location are just the perfect combination to begin with. Strengthening these selling points, DINSOR created a Scandinavian-inspired the brand identity and art direction reflected with the use of colour palette and illustration. In which expressively gives the cozy feeling, the cool calm, yet fun-to-the-eye. The dynamic logotype inspired by the dough being stretched and initial ‘D’ and ‘O’ doughnut-shape are to be used as the brand’s supergraphic. Resulting in a youthful, fun, and evolvable visual language.
“We wanted to see creative ideas and unexpected concepts. We wanted to be surprised and wowed by results that took our initial brief to the next level, and DINSOR truly delivered exactly that.”
OAT X Somewhere, Founder, Drop by Dough