AMARI
The new identity gives Amari’s Asian roots a contemporary expression, supporting the brand’s international ambitions.
Amari is a hotel and resort brand rooted in Thailand’s hospitality heritage. Its philosophy combines the warmth of Asian hospitality with the character of each destination, connecting guests with local culture through their stay. As Amari prepared for further expansion, Dinsor developed a new identity to express its evolving business direction. The approach brings Asian culture into a contemporary visual language, creating a recognisable presence for an international audience.
“An umbrella-inspired symbol and distinctive typography connect cultural heritage with a modern outlook.”
Dinsor
The new identity, art direction and communications give Amari a cohesive presence as it expands into new markets.
Rooted in Asian culture and designed for an international audience, the rebrand carries the warmth of its hospitality into a contemporary expression.