Charoon – Rebranding

Charoon - Rebranding
Charoon Thai Silk

Charoon Thai Silk, founded in 1970, is a unique, one-of-a-kind silk weaver. The company produces high quality Thai silk fabric and products, such as silk bedding goods including silk curtains and silk drapes, cushion covers, etc. After more than 40 years, it is time for the company to have a look that is current yet still portray their heritage. The logo is an intersection of the company’s initial in Thai and English, ‘จ’ and ‘C’. The new identity colour is the colour of Mulberry leaves which is commonly used for feeding silkworm.