SEEFAH – Brand Identity

SEEFAH Restaurant

Seeing new light for 80 years of classic deliciousness.

Stand apart as the classic Thai-Chinese restaurant for more than 80 years, SEEFAH determined to modify company’s image to be more versatile than just a family eatery, and of course, more welcome for youth and young adult. Taking all inspiration from all the most recognisable elements of SEEFAH, the design is a homage to all the history of the legendary restaurant.

The logo is a mix of simplified typeface and the iconic ‘bowl monogram’. The colour palette has been expanded across all shades of blue—reflecting how the brand name is literally translated. Graphic element, imagery, and visual language has also been created with the goal to support the new brand characters, more appealing to the younger customers, and reminiscence of nostalgic memory.