Kept by Krungsri – Brand Identity

Bank of Ayudhya (Krungsri)

Translating effortless savings for new breed Fintech.

The new financial service from Bank of Ayudhya (Krungsri), renowned as one of the rising star digital savings account service. Equipped with various tailored solutions for a creative ways helping saving money easy for all.

Break away from the mother company’s identity, the brand visual for Kept presents itself to be realistic and straightforward. Keeping in mind the strategy to simplify the complex financial image of digital banking more accessible, reliable and fresh. Visual cues has been merged into all aspects of the visual identity of Kept. From the coin-inserting letter ‘p’ in the logo, the customised Kept typeface with the ‘K’ and ‘ห’ letters resembling the shape of letter ‘K’ in the logo, to the graphic language mimicking the ‘transactions’ movement of money (coins).