BASIS International School Bangkok – Signage & Wayfinding
Pleasantly functional – childishly formal.
The 35th school in the BASIS Curriculum School Network located on the RAMA II Road, Bangkok, Thailand. The brand pursues to reconstruct various signages within the premises to be more effective for Thai and international students.
By utilising graphic elements in the original American brand guideline to create signages and way finding system both indoor and outdoor space. From classroom signage, public space directional, to rules & regulations. The challenge was to develop the design with the principle to give best user experience to the user, and in this case—the kids. Several details such as positioning, sizing, colour, legibility and readability has to be re-studied and adapted in consideration for the specific kind of user.