Cotton Day 2013: A Touch of Pure Love – Campaign


Cotton Day 2013: A Touch of Pure Love - Campaign
Cotton USA Thailand

Cotton Day is an annual celebration for Cotton USA. Each year the theme of the event will change, and this year is ‘A Touch of Pure Love’. We translate the theme into art direction and identity for the celebration. The keyword of our concept development is ‘touch’ and ‘pure love’. We explore the idea of pure love and think of a person who receive this ‘pure love’ most, a child. A touch of a child is uncontaminated and unpredictable. Out solution is we use childish-water-colour as a major part of the design to carry on the connection of the identity for the whole campaign. The style has been applied throughout every marketing materials for the event.