“A place like nowhere else”, this abstract idea that started it all was interpret and incorporate throughout the brand’s identity. The name, NOWHERE, which refer to a place that is not anywhere. Visual identity’s concept that in accordance to the food concept. A new take on European cuisine with Asian twist and ingredients from Chinese, Mexican, American and African cuisine. As an execution of this idea, a hybrid combination of Roman alphabets, an official script for nearly all the languages of Europe, was used as a unifying device to all visual. As well as imagery, to convey a message of a place without space & time in reality, Surrealism elements was used in creation of the images despite the fact that all elements exist at NOWHERE.
“You ain’t going nowhere, but you are now here”